1920s – Rubber soles became popular
In the 1920s, rubber soles became popular in shoes as they provided better traction and durability compared to traditional materials like leather.
The process of vulcanization, which improves the durability and weather resistance of rubber soles, was also developed during this time. Rubber soles became a standard feature in most athletic shoes due to their properties of better traction, durability, flexibility, and shock absorption.
1940s – adidas and Puma was founded
adidas was founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany. Dassler had previously worked in his brother’s shoe factory, but the two had a falling out and Adi decided to strike out on his own.
He started out small, making shoes in his mother’s laundry room, but quickly gained a reputation for making high-quality, comfortable shoes. Today, adidas is one of the largest and most recognizable athletic footwear companies in the world, known for its iconic three-stripe logo and a wide variety of shoes and apparel.
Puma, on the other hand, was founded in 1948 by Rudolf Dassler, brother of Adi Dassler, who started his company in the same city Herzogenaurach, Germany. Like his brother, Rudolf began by making shoes in his mother’s laundry room, but soon expanded his business to become one of the leading athletic footwear companies in the world. Puma is known for its sleek and stylish designs, as well as its emphasis on performance and innovation. Today, Puma is a global brand that is worn by athletes and fashion enthusiasts alike.
Both companies have had a significant impact on the athletic footwear industry, and continue to be major players in the market to this day.
1950s – Nylon & Foam
In the 1950s, athletic footwear took a big step forward with the introduction of new materials such as nylon and foam. These materials allowed for shoes to be lighter and more comfortable, which was important for athletes who needed to perform at their best.
1960s – Nike was founded
Nike was founded in 1964 as Blue Ribbon Sports, it officially changed its name to Nike in 1971. Since then, the company has become one of the most recognizable and successful athletic footwear companies in the world, known for its innovative designs, technologies, collaborations and partnerships that have helped it maintain its position as a leader in the industry.
It was also in the 1960s, the first “jogging” shoes were introduced, which were designed specifically for running. These shoes featured a thicker sole and more padding to provide better shock absorption.
1970s & 1980s – Air-sole technology & Gel
The 1970s and 1980s saw the introduction of more advanced technology in athletic footwear. Companies such as Nike and Reebok introduced “air-sole” technology, which used air pockets to provide cushioning and support. Other companies introduced new materials such as gel and synthetic fibers, which further improved the performance of athletic footwear.
1990s & 2000s – More precise and customized shoes
In the 1990s and 2000s, the use of technology in athletic footwear continued to evolve. Companies began to use computer-aided design (CAD) and computer-aided manufacturing (CAM) to create more precise and customized shoes. They also began to use new materials such as carbon fiber, which is lightweight and strong, to improve the performance of their shoes.
Today – 3D printing and smart sensors
Today, athletic footwear is more advanced than ever before. Companies are using new technologies such as 3D printing and smart sensors to create shoes that are tailored to the specific needs of individual athletes. They are also using new materials such as sustainable and recycled materials to create shoes that are more environmentally friendly.
In conclusion, the history of athletic footwear has been one of constant evolution. From simple leather shoes to high-tech sneakers, athletic footwear has come a long way. Today, athletic footwear is more advanced than ever before, with companies using new technologies and materials to create shoes that are tailored to the specific needs of individual athletes, and that are more environmentally friendly.
As technology continues to advance, we can expect athletic footwear to continue to evolve, providing even better performance and comfort for athletes in the future.